Pursuit of Happiness

OCTOBER 2018 | BROMFIELD GALLERY, MA

In the summer of 2018, from growing exhaustion and lack of understanding in our current political rhetoric I spent the summer with Sofie Hodara researching the history of Presidential campaigns. This research concluded in the production of more than 50 letter-pressed American presidential campaign slogans. We then used augmented reality to bring to life the sometimes-unsettling and often-preposterous words of American political leaders from the past 200 years. As a whole, the posters portray the evolution of American values and inject a bit of humor into our current political climate. The posters were exhibited at Bromfield Gallery in Oct of 2018 and at Northeastern’s conference Interventions in 2019.

An augmented reality letterpress poster exhibition
The Pursuit of Happiness is an augmented reality poster exhibition featuring more than 50 letter-pressed American presidential campaign slogans. Augmented reality brings to life the sometimes-unsettling and often-preposterous words of American political leaders from the past 200 years. As a whole, the posters portray the evolution of American values and inject a bit of humor into our current political climate.