The Pursuit of Happiness (2018) is an augmented reality poster exhibition, exhibited at Bromfield Gallery (Boston MA) in October 2018. The exhibition featured more than 70 letter-pressed American presidential campaign slogans. It was exhibited at Bromfield Augmented reality brings to life the sometimes-unsettling and often-preposterous words of American political leaders from the past 200 years. As a whole, the posters portray the evolution of American values and inject a bit of humor into our current political climate.

In the summer of 2018, from growing exhaustion and lack of understanding in our current political rhetoric, Rettig and Hodara began researching the history of Presidential campaigns. This research concluded in the production of more than 70 letter-pressed American presidential campaign slogans. We then used augmented reality to bring to life the sometimes-unsettling and often-preposterous words of American political leaders from the past 200 years. As a whole, the posters portray the evolution of American values and inject a bit of humor into our current political climate.

Exhibitions

The Illusion Layer, Boston CyberArts, Boston MA , 2019 [link]

Scout: Interventions, Northeastern University, Boston MA, 2019

The Pursuit of Happiness, Bromfield Gallery, Boston MA, 2018

Press

“The Ticket: What’s happening in the local arts world,” Cait McQuaid, The Boston Globe, Boston MA, October 19, 2018

Talks

Chicken Soup for the Pissed-Off Designer: Using Design to Cope with American Politics, with Martha Rettig
Scout: Interventions, Northeastern University, Boston MA
April 6, 2019

Is the Art World Ready: Best Practices for Augmented Reality in the Art Gallery, with Martha Rettig
AR in Action 2019, Massachusetts Institute of Technology, Boston MA
January 16, 2019  [video | presentation slides]