Rebrand Project

Each semester, students from the Beginning Graphic Design course at SMFA@Tufts are asked to redesign a wordmark for an existing business of their choice; click on each image to see the student’s final deliverable for the project.

In order to give City Girl Cafe a more functional logo, this student updated the restaurant’s name along with the mark.

In order to give City Girl Cafe a more functional logo, this student updated the restaurant’s name along with the mark.

This student created the entire visual identity, including original illustrations, for her friend’s Brooklyn-based lingerie company.

This student created the entire visual identity, including original illustrations, for her friend’s Brooklyn-based lingerie company.

Replacing an existing Comic Sans logo, this student updated Dave’s Fresh Pasta.

Replacing an existing Comic Sans logo, this student updated Dave’s Fresh Pasta.

The original Blackstrap BBQ is a restaurant in Winthrop, MA. This student updated its visual design and relocated the restaurant to her hometown of Somerville, MA.

The original Blackstrap BBQ is a restaurant in Winthrop, MA. This student updated its visual design and relocated the restaurant to her hometown of Somerville, MA.

This student developed a visual identity, including original illustrations, for her friend’s Brooklyn-based lingerie company.

This student developed a visual identity, including original illustrations, for her friend’s Brooklyn-based lingerie company.

A beautiful identity for a brother and sister farm distillery; it includes various lockups and demonstrates a rigorous attention to detail.

A beautiful identity for a brother and sister farm distillery; it includes various lockups and demonstrates a rigorous attention to detail.

Original logo for Boston-based V5 Dance studio.

Original logo for Boston-based V5 Dance studio.

Three logo concepts for a Digital Storytelling/Journalism Program at Blackstone Community Center (program developed by Rashin Fahandej).

Three logo concepts for a Digital Storytelling/Journalism Program at Blackstone Community Center (program developed by Rashin Fahandej).

This student redesigned the visual identity for Cupcake Charlie’s, after it was on Food Network’s Cupcake Wars.

This student redesigned the visual identity for Cupcake Charlie’s, after it was on Food Network’s Cupcake Wars.

Glow Recipe is now a skincare brand with a slick contemporary identity, but it used to be a curated beauty site featuring skincare trends from Korea, with a forgettable and confusing logo. This student created a new mark to represent the brand’s com…

Glow Recipe is now a skincare brand with a slick contemporary identity, but it used to be a curated beauty site featuring skincare trends from Korea, with a forgettable and confusing logo. This student created a new mark to represent the brand’s commitment to natural products.